Get Better Marketing Insights with CRM Connect's Enhanced Email Metrics
Email marketing continues to be one of the most powerful tools in your marketing bag. But to truly understand how to make it effective, you need to understand the data behind its performance.
To help you out, we’ve made a few enhancements to our Email Statistics feature to help you transform your email campaigns, driving better engagement and higher ROI.
An Opportunity For Improvement
The CRM Connect platform has always been versatile and robust, but we know there’s always room for improvement. So when we found an opportunity to improve our email campaign analysis, we took it.
Previously, viewing campaign performance was limited to the last 30 or 90 days. This limitation hindered your ability to perform a more thorough or precise analysis, preventing you from having the data you needed to make informed decisions.
So we went to work creating customized email reports that covered any date range. And while we were at it, we started looking at SPAM metrics and realized we could improve that too. Both of these lead to our latest email statistics enhancements…
New Email Statistics at Your Fingertips
Imagine creating customized email reports for any date range or gaining critical spam metrics whenever you need them. Well, you don’t have to imagine, because they’re here.
Custom Date Range
Dive deep into your data and filter with your email campaign reports for any specific timeframe to help you analyze the impact of seasonal promotions, month-long campaigns, or specific weeks.
Additional Quick Filters for Date Ranges
Review data from the last 7, 30, 60, or 90 days with quick filters designed to provide quick access to critical data, ensuring you spend less time sifting through dates and more time strategizing your next move.
SPAM Count Metrics
Understand the efficacy of your email campaigns beyond open rates and click-throughs. Now, you can track how many of your emails are flagged as spam, helping you identify potential issues and refine your strategies to improve deliverability and engagement.
This new level of insight enables you to fine-tune your strategies, leading to higher engagement and better results for your clients. You can perform a more detailed and tailored analysis to pinpoint exactly when your campaigns performed best, the factors that contributed to their success, and the issues that prevented them from reaching your audience.
How to Access the New Features
Getting started with these powerful new tools is simple.
To pull email data based on date range…
Navigate to the Email Marketing section.
Go to the Campaign section and click on Statistics.
Click on the date range at the top to apply a custom date range or select quick filters such as the last 7, 30, 60, or 90 days.
To review your SPAM metrics…
Check the Performance Analysis section to view SPAM count metrics.
Select ‘Spams’ in the dropdown for a deeper analysis of the trend.
With both of these enhancements, you’re not just managing email campaigns but gaining the insight you need to master them.
5 Uses Cases for Email Campaigns
By leveraging these new email statistics tools, you can create these five effective email campaigns such as:
Welcome Series – Introduce new subscribers to your brand with a welcome message, information about your offer, and incentives for subscribing.
Product Launches – Generate excitement as you announce new offers with detailed information, high-quality images, and exclusive pre-order opportunities.
Seasonal Promotions – Boost revenue during peak shopping periods with limited-time offers, holiday-themed content, or special discounts.
Customer Retention – Build loyalty and nurture existing costumes with birthday discounts, access to new products, or loyalty rewards.
Abandoned Cart Reminders – Encourage customers to complete their purchases with reminder emails that include images of items left behind, personalized messages, or discounts.
