7 things we learned from designing websites

Today, more than ever, building landing pages for yourself or your clients is incredibly easy thanks to drag-and-drop page builders.

This concept isn’t new—over the years, we’ve seen dozens of page builders pop up, allowing just about anyone with a computer and an internet connection to create sleek, functional pages with just a few clicks.

The competition among page builder platforms has always been about speed, simplicity, and sales power. Everyone’s been racing to help businesses promote and convert faster—and with varying levels of success.

Let’s be clear though—CRM Connect is not just a page builder. It’s a full-scale marketing and business growth platform. But yes, it includes a powerful page builder as part of its suite of tools—making it an absolute Swiss Army knife for digital marketers and business owners.

While most standalone page builders focus on one or two things well, CRM Connect’s page builder integrates directly into a broader system of automation, communication, and customer management. That alone makes it a game changer.

If your website or funnel is connected to the CRM Connect ecosystem, you’re instantly leveling up your automation, data integration, and sales functionality. You’re not just building a landing page—you’re creating a fully connected sales machine.

We work with tons of businesses every month to help them build out stunning, high-performing landing pages using CRM Connect. And through this work, we’ve seen what works, what doesn’t, and what truly helps SaaS companies (or any business using a software-backed model) stand out in today’s crowded market.

Here are 7 key lessons we’ve learned from building and refining landing pages within CRM Connect:

1. Define What SaaS Means for You

Sure, SaaS technically stands for Software as a Service, but many brands put their own spin on it—like Strategy as a Service or System as a Service. And that’s okay!

What matters most is consistency. Define what your SaaS approach is, and then build your page and messaging around that identity.

Too many businesses fall into the trap of mimicking their competitors, thinking it will bring them success. In reality, it just makes them blend in. You’re better off being a bold, unique version of you, not a watered-down copy of someone else.

2. Stay Agile: Avoid Offer Exhaustion

Your landing pages should be fluid—ready to evolve with the market and your audience’s needs.

Constantly monitor performance, iterate based on results, and don’t be afraid to pivot. Treat your pages like living documents that are always open to improvement.

Pro tip: Keep updates quick and easy with flexible editing and revision workflows. The faster you can test and adapt, the more successful your pages will be.

3. Speak Directly to Your Avatar

Whether you’re targeting a niche vertical or going broad, your messaging must hit specific pain points.

Trying to talk to everyone means you’re really talking to no one. Your ideal customer should feel like you’re speaking just to them when they land on your page.

Use language, imagery, and benefits that make your perfect-fit client feel seen, understood, and ready to act.

4. Use the “It’s Not Me, It’s You” Copywriting Method

Here’s the deal—your landing page isn’t about you. It’s about your audience.

Instead of leading with “We’re the best!” or “Look at our features!”, lead with the outcomes your client cares about:

• “Add 3 new clients per week using our system.”

• “Save 10 hours a week by automating your follow-ups.”

• “Double your monthly revenue in 90 days.”

Back it up with screenshots, testimonials, case studies—anything that shows real results.

Think less about the tool, and more about the transformation.

5. Make Taking Action Effortless

Every scroll of your page should offer your visitor an easy next step. Don’t make them scroll back up or wonder what to do next.

Place calls to action consistently—think buttons that say things like:

• “Book Your Demo Now”

• “Only 2 Spots Left—Claim Yours”

• “Start Your Free Trial”

You want your CTAs to be obvious, compelling, and impossible to ignore.

6. Keep Your Copy Punchy and Purposeful

One of the biggest stumbling blocks? Writing the actual content for landing pages.

Here’s a tip: treat each scroll of your landing page like a slide in a presentation.

Each section should deliver one clear point—reinforced with a quick headline, a couple bullets, maybe an icon or illustration.

No long paragraphs. No rambling. Just clear, confidence-building value.

7. Don’t Let the Market Numb You Out

As more businesses use platforms like CRM Connect, it’s easy to fall into a sameness trap—where everyone’s pages look, feel, and sound the same.

Templates are great, but you still need to differentiate.

Ask yourself:

• What unique outcome does my service create?

• What does my client truly care about?

• How can I showcase real benefits and not just features?

Your success lies in understanding your customer deeply and showing up with a compelling offer that feels different—even if you’re using the same tools as others.

Final Thoughts

Whether you’re just getting started with SaaS or refining a high-performing funnel, CRM Connect’s built-in page builder gives you the power to move fast and build smart.

From integrated automations to real-time CRM connections, you're not just building pages—you’re building scalable systems that convert.

Use these 7 tips as your blueprint, and start crafting landing pages that stand out, convert better, and truly represent the strength of your offer.

When you're ready, CRM Connect is here to support you every step of the way.